Best Online Bachelor’s Degree Program in Marketing

Searching for the best online marketing degree programs? Then see our list of top-rated universities that offer accredited online bachelor’s programs in marketing below.

A major educational goal for many students is obtaining a bachelor’s degree. A bachelor’s degree program can take up to four years to complete, but the advantages of gaining specialized skills and in-depth knowledge in a particular profession can last a lifetime.

A bachelor’s degree in marketing is the minimum educational requirement for most marketing jobs, and it provides skills in economics, finance, and management. A degree in online marketing can lead to employment in a variety of fields, including digital media, advertising, and marketing.

Also, students pursuing a bachelor’s degree in marketing develop soft skills such as leadership, creativity, and communication, which help professionals in almost every field find success.

Every industry needs experienced marketing managers, particularly those with experience in digital media, business, and retail. Graduates with an online marketing degree might work in the advertising, promotion, and communication industries. They are also qualified for jobs in marketing research and analytics, sports management, and non-profit organizations.

So whether you are a first-year student, transfer student, or marketing professional, our list of online bachelor’s degree programs in marketing offers everything you need to fulfill your career ambition. Below are the top online bachelor’s in marketing programs you need to consider.

Best Online Bachelor’s Degree Program in Marketing

1. Bellevue University

More than 9,000 students are currently pursuing an online marketing degree at Bellevue University. Among the topics covered in the course are relationship management, consumer behavior, financial management, and essential business operations.

Students learn how to conduct research, create a successful campaign, and enhance their decision-making throughout their course.

To enroll in these bachelor’s programs, students must have an associate degree or at least 60 transferred credits.

• School Website: www.bellevue.edu
• Program Offered: Bachelor of Science in Marketing
• Duration: 2 Years
• Credit Requirements: 127 Credits
• Tuition Fees: $425/credit
• State: Nebraska

2. Florida International University

From its base in Miami, the Florida International University serves more than 46,000 online students annually. One of the courses they offer is a bachelor of business administration in marketing, which prepares students for positions in public relations, sales, advertising, and other related fields.

Applied business statistics, operation management, and personal selling are some of the subjects covered in the curriculum.

Additionally, students can learn how to design marketing initiatives for both national and small businesses. The fall, spring, and summer entry date at Florida International University remains the same.

• School Website: www.fiu.edu
• Program Offered: Bachelor of Business Administration in Marketing
• Duration: 4 Years
• Credit Requirements: 120 Credits
• Tuition Fees: $220 – in-state/credit, $346 – out of state/credit
• State: Florida

3. Oregon State University

An online bachelor of business administration in marketing is one of the excellent 70 academic programs offered by Oregon State University. The degree offers a comprehensive understanding of the entrepreneurial process.

Here, students can choose to pursue a fully online degree program or a hybrid program that also includes on-campus instruction at the Corvallis site. Financial accounting, international business, consumer behavior, leadership development, and integrated communication are all covered in the program.

In order to enroll applicants, a thorough assessment of their previous high school, exam results, and academic performance is made.

• School Website: https://oregonstate.edu
• Program Offered: Bachelor of Business Administration in Marketing
• Duration: 4 Years
• Credit Requirements: 180 Credits
• Tuition Fees: $330/credit
• State: Oregon

4. Minot State University

Each year, about 3000 students at Minot State are served by 90 academic departments. The marketing degree program they provide is known as the Bachelor of Science in Marketing and it covers cutting-edge digital marketing trends including online public relations tactics and social media advertising.

Candidates can choose to enroll in an entirely online program or choose a hybrid option that still requires them to attend in-person classes on campus.

Corporate finance, integrated marketing communication, and management information systems are among the topics covered in the program. The program has received full accreditation from the appropriate authorities.

• School Website: www.minotstateu.edu
• Program Offered: Bachelor of Science in Marketing
• Duration: 4 Years
• Credit Requirements: 120 Credits
• Tuition Fees: $316/credit
• State: North Dakota

5. Texas State University

The ten colleges that makeup Texas State University provide more than 200 programs. A bachelor of business administration in marketing is one of the available programs that has received full accreditation.

Students who complete the course can pursue employment in digital marketing, accountancy, and communications.

The bachelor’s degree program offered online is a hybrid one that requires some required coursework to be taken on the San Marcos campus. Consumer behavior, marketing research, and organizational management are all covered in the course material.

Texas State University advises its students to submit a personal essay for consideration for admission in addition to their test results and academic records.

• School Website: www.txstate.edu
• Program Offered: Bachelor of Business Administration in Marketing
• Duration: 4 Years
• Credit Requirements: 120 Credits
• Tuition Fees: $11,240 annual in-state, $22900 annual out of state
• State: Texas

6. Fort Hays State University

Regarding online education, Fort Hays State University has seen significant growth. The school is widely recognized as one of the pioneers of online learning.

The university provides candidates with a selection of more than 200 programs. They provide a bachelor of business administration in marketing as their primary marketing degree.

A hybrid course structure or a full remote education are the options available to students. The program places a strong emphasis on educating students about the nuances of marketing and giving them the tools they need to successfully sell goods and services to prospective clients. The coursework includes topics such as management principles, finance, and business law.

• School Website: www.fhsu.edu
• Program Offered: Bachelor of Business Administration in Marketing
• Duration: 4 Years
• Credit Requirements: 120 Credits
• Tuition Fees: $219/credit
• State: Kansas

7. Northwood University

For working professionals, Northwood University provides over fourteen flexible programs. An online bachelor of business administration in marketing is part of their main marketing program.

Students who get this degree are better prepared for work as process engineers and business developers. Northwood University may be proud of its solid reputation. After graduating, more than 86% of its students found work within six months.

Topics covered in the program include strategic planning and sales management. Students can also choose from specific subjects like lean distribution and e-commerce. Additionally, they have the good fortune to earn 400 additional credits by serving as interns for nearby businesses.

Before enrolling an applicant, Northwood University conducts a comprehensive evaluation. Examining the candidate’s professional and academic experience is part of this process.